December 1, 2023

Season 1, Episode 27

Description:

Are you ready to unlock the potential of digital marketing for your painting business? Promising you a rich tapestry of insights, we welcome Austin Houser, the savvy owner of Basecoat Marketing, who joins us to unravel the intricacies of data science tailored for the painting industry. Austin shares the psychological aspects of marketing and underlines the import of trust as the key to customer engagement in the digital realm. 

In a lively discussion guided by Austin, we navigate through the three main marketing channels for painting businesses - organic growth, paid social, and paid search. Austin lays down the groundwork for a robust organic marketing strategy, bolstered by key factors such as reputation, proximity, competition levels, and effective keyword targeting. We also shine a light on the role of media and reviews in enhancing website ranking and instilling trust among potential customers. 

Bracing you for the rollercoaster ride of paid campaigns, we strategize for volatile periods like Q3 and Q4 ends. Austin provides valuable insights into the diverse social media channels and the creative strategies to maximize their potential. As we wrap up, Austin leaves us with a guide on peak optimization for painting businesses, the numbers to look out for, and why focusing on bottom line numbers beats chasing impressions or likes. Join us on this enlightening journey as we blend the art of painting businesses with the science of digital marketing!

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