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The Profitable Painter Podcast

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Know Your Marketing Numbers

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July 21, 2023•0 min read

July 21, 2023

Season 1, Episode 10

Description:

The "Profitable Painter Podcast: Knowing Your Marketing Numbers" provides listeners with an in-depth understanding of vital marketing metrics in the painting business. The podcast explores foundational concepts like Marketing ROI and Customer Acquisition Cost (CAC), providing explanations, calculation methods, and benchmarks for what is considered a good ROI and CAC in the industry. The episode further dives into strategic ways to optimize and use customer deposits to cover CAC and fund customer acquisition.

Subscribe to the Profitable Painter Podcast

Daniel Honan

Daniel Honan is a former painting business owner and military intelligence officer with an MBA and a degree in Accounting. He's been in your shoes. Everything from cold calling for estimates, in-home consults, managing crews, to running payroll. With his accounting, intel, and painting industry experience, he's put together a back-office system to help painting contractors crush it by helping them know their numbers and what they mean, save big in taxes, and streamline and automate their processes to save time and money.

Back to Blog

Know Your Marketing Numbers

blog

July 21, 2023•0 min read

July 21, 2023

Season 1, Episode 10

Description:

The "Profitable Painter Podcast: Knowing Your Marketing Numbers" provides listeners with an in-depth understanding of vital marketing metrics in the painting business. The podcast explores foundational concepts like Marketing ROI and Customer Acquisition Cost (CAC), providing explanations, calculation methods, and benchmarks for what is considered a good ROI and CAC in the industry. The episode further dives into strategic ways to optimize and use customer deposits to cover CAC and fund customer acquisition.

Subscribe to the Profitable Painter Podcast

Daniel Honan

Daniel Honan is a former painting business owner and military intelligence officer with an MBA and a degree in Accounting. He's been in your shoes. Everything from cold calling for estimates, in-home consults, managing crews, to running payroll. With his accounting, intel, and painting industry experience, he's put together a back-office system to help painting contractors crush it by helping them know their numbers and what they mean, save big in taxes, and streamline and automate their processes to save time and money.

Back to Blog

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